Sentinel, international provider of best practice products and services for heating and hot water systems, has made a key hire to its marketing team to support the company as it continues its rapid expansion across multiple channels and international markets.

Alexandra Ashton has been appointed as Direct Marketing Manager and will be responsible for developing new multi-platform direct marketing and digital campaigns that align and support Sentinel’s strategic goals across its core markets.

Alexandra will work closely with the sales team to embed new direct marketing approaches and build strong relations across key customer groups. This will include providing even greater support towards primary purchase loyalty schemes, to not only support sales but raise awareness of the training, tools and the business support Sentinel provides to its customers.

Previously working on campaigns for Yodel Delivery Network and Stagecoach Group, Alexandra brings with her a wealth of invaluable experience. Commenting on her appointment, she said: “Sentinel is an innovative company known for its creative campaigns and unique marketing strategy, and I wanted to be a part of this. With impressive expansion plans, it is an exciting time to join the company and I’m really looking forward to supporting the team on a strategic and creative level, during its continued growth.”

Neil Davies, Trade Marketing Director at Sentinel, continued: “Thanks to her vast experience, the addition of Alex to the Sentinel marketing team will allow us to execute even more considered direct marketing campaigns to our target audiences. In the past 12 months, Sentinel’s marketing campaigns have created real conversation within the industry and supported our business growth. We have the right provisions and team in place to exceed the fantastic results generated in 2017, and we’re pleased to welcome Alex to be part of that.”

For more information on Sentinel and the products and services it offers, visit: